Would you like to Go Large with that? Go Large Street Food is a sustainable Street Food
Brand with a sustainable cause: supporting the homeless.
A homeless rough sleeper is 9x more likely to commit suicide due to the lack of support they receive. The main anxieties of homelessness include the feeling of social hierarchy and various stigmas which this organization confronts. Per ‘Large Meal upgrade’, the extra £2 added to your meal goes towards a meal to various supported local homeless shelters – and helping those get the
much needed support they need.
The visual language and colour scheme was inspired by retro grocery store signage. I really admired the use of visual language as they use IN YOUR FACE language whilst not being as patronising to the said consumer which was an objective in this project.
All outputs were created digitally created and screen-printed. Packaging and 'waste system' was developed digitally and laser cut.